We are all so very busy these days and it takes a lot to get us to pick-up the phone and actually call a friend let alone a company we're attempting to do business with. When I do make the call, I don't want to struggle to understand the person I'm talking to. I don't want horrendous hold times nor do I want to enter a 22 digit code and go through 4 levels of Auto Attendant. As someone who earns a living providing customer service, I can't help but want to do "right" by my callers. It's kind of in my genes to want to do a good job and have the caller hang-up happy. Fortunately for me, I am a part of a company that cares as deeply about its customers as I do. In fact, Horse Guard's intention statement is to make products that are of true benefit to horses and sell them in such a way that it creates win-win relationships with the end-users and the distribution channel along the way.